Taco Bell Joins Hen Sandwich Wars With New Taco


First, it was Popeyes and a killer viral advertising and marketing marketing campaign. Then got here the others — one after the other, fast-food eating places revamped their rooster sandwich choices to hitch in on the craze. Now, Taco Bell is getting in on the madness with its newest providing: the Hen Sandwich Taco.

The brand new merchandise is precisely what it seems like, a rooster sandwich become a taco. For the meat, all-white-meat rooster is marinated in jalapeño buttermilk earlier than being seasoned with signature Taco Bell seasonings. It is then rolled in a tortilla chip breading. The rooster is then positioned right into a taco “shell” made out of a brand new bread merchandise the chain is asking “puffy bread.”

Crispy Chicken Sandwich Tacos
(Picture: Taco Bell)

Taco Bell’s Hen Sandwich Tacos can be obtainable in two other ways — common, and spicy. Each sorts embody the restaurant’s signature creamy chipotle sauce whereas the spicy variant consists of sliced jalapenos.

Beginning March eleventh, Taco Bell can be testing the merchandise at choose Taco Bell places in Nashville, TN and Charlotte, NC. The gadgets will then obtain a nationwide rollout in some unspecified time in the future later this yr because the fast-food restaurant appears to make its mark on the ever-growing rooster sandwich market.

On that entrance, a Taco Bell spokesperson tells us the Hen Sandwich Taco will not be the one chicken-based providing launched by the corporate this yr. That a lot was confirmed earlier within the yr by the corporate’s chief innovation officer Liz Matthews.

“I like watching the rivals,” Matthews advised Enterprise Insider in January. “I believe plenty of gamers on the market are doing a fantastic job, however what I’ll say is that we’ll interrupt that with what we’ll do on rooster.”


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